Growth marketing · AI systems · AI enablement

Turn your data into growth.
I build your AI systems, or teach your team to.

Growth marketing that turns your data and customers into a clear strategy. The AI systems you need, built against your own data and tools. And the training to leave your team building their own. Each stands alone, take the one you need.

Let's talk See the numbers

Franco Cima · Gold Coast, Australia · remote-friendly

AI proposes a human approves code executes

The belief

Every number traceable. Everything built for you to own.

I do not hand over a slide deck and leave, and I do not build a black box you cannot see into. Growth marketing turns your data into a clear read of your customers and where to grow. When you need a problem solved now, I build the AI systems and automations for you, against your own data, brand, and tools. When you want the capability in-house, I teach your team to build and run their own. Whichever you take, the result is yours, and every number traces to a source.

What I do

Three services. Each stands alone. Take the one you need.

Service 01 · Growth marketing

Turn data and customers into a strategy that runs.

I bridge scattered data and customer signals into one source of truth, then act on it: behavioural segmentation, customer-data strategy, and acquisition and retention. Customer-centric, and every number traces to a source. An independent track with its own proof.

What you get: a clear read of who your customers are and where the next unit of growth is, with acquisition and retention working off one source of truth instead of guesswork.

Service 02 · AI systems · Done for you

I build the AI systems and automations you need.

Single, scoped solutions built against your own data, brand, and tools. No need to involve your team. Each build is one challenge, paired to a solution, paired to an outcome.

What you get: a working system that removes an expensive or repetitive problem, delivered fast, without tying up your team.

Service 03 · AI enablement · Done with you

I teach your team to build their own.

The step up from a build. Instead of me building the systems, I teach your team to build and run them, the judgment to know when to trust AI, and I stand up the AI environment they build on. The capability stays in-house.

What you get: a team that can build its own AI solutions and lift its own productivity, and an AI environment the business owns.

Growth marketing is its own track. The two AI services form a ladder: I build the first systems so value shows up fast, then I teach your team to build the next ones themselves. Many clients start with a build and move to enablement once they see it work.

Proof

Real outcomes, service by service.

Systems I have built and shipped inside live DTC and ecommerce engagements, as an operator, not an agency looking in. The figures are operational: time returned, work removed, records unified. Not claims on anyone's revenue.

Growth marketing

42.6% → ~10%

unknown marketing traffic, after rebuilding attribution from ~90,000 raw sessions

23,691

customers unified into one source of truth, ~24,000 profiles synced live

+26.2%

SEO and AEO positioning, more organic traffic without added ad spend

Plus a behavioural segmentation feeding campaigns, lifecycle, and retention off that one source of truth.

AI systems · done for you

~20 hrs/wk

a content role automated end to end, discovery to publish

250 / wk

qualified leads from a hands-off, self-running engine

2,170 + 416

images and videos auto-tagged into a searchable library

Plus an AI analyst wired across every ad platform, the SEO and AEO tools, and the warehouse: ask in plain language, get an answer and a recommended action, no analyst required.

AI enablement · done with you

A complete AI environment built for a non-technical team: policy and safety guidelines, reusable skills, agents, projects, a memory layer, and self-learning loops. People open it and start building inside a safe, governed space that compounds with every use.

10+ projects, automations, and functions the team has built inside it, now running most of the systems I built and building their own

That capability transfer is the whole point.

Every number traces to a source. Approximate figures are marked with ~.

Franco Cima, portrait

Who I am

Strategist, builder, teacher. Usually you get one.

I have run all three. Six years across FMCG and high-growth ecommerce: commercial and sales leadership at AB InBev first, then data engineering and AI automation, and now the intersection of strategy, data, and execution. Industrial engineering and an MBA sit behind that experience, not in front of it.

I am not a developer who takes orders, and not a strategist who hands over a slide deck and leaves. I think in systems, and I can build the machine as well as design the strategy behind it.

My focus is growing businesses, mostly DTC and ecommerce brands with small, lean teams that want to scale and keep growing. The same approach works for any owner-led business running on data, content, and a capable small team.

How we could work together

Three services. One easy way in.

Growth marketing

Grow off a clear read of your customers

I come in as your growth partner: capture the insight, bridge the data, build the segmentation, set the strategy, and run acquisition and retention off one source of truth. Scoped as a project or an ongoing engagement.

Talk growth marketing

AI systems · Done for you

Get a system built

A fixed-scope build for one expensive or repetitive problem: an analyst agent, a content engine, lead generation, creative-asset automation, or a data and reporting system. One challenge, one solution, one outcome. No need to involve your team.

Get a system built

AI enablement · Done with you

Build the capability in-house

I teach your team to build and run AI solutions themselves and to work efficiently with AI, and I stand up the environment they build on. The next step after a build, for businesses that want the capability in-house.

Talk AI enablement

Start here · Free

Free AI + growth audit

Not sure which you need? A free audit that maps where AI and better use of your data create the most leverage, ranked by impact and effort. No upfront cost, no commitment, and a natural lead-in to any of the three.

Get your free audit

How it works

Built for you, then yours to own.

  1. 01

    Audit

    We map where AI and better use of your data pay off, and rank every opportunity by impact and effort. This first step is free.

  2. 02

    Build the strategy or the system

    I set the growth strategy or build the first system against your own data, brand, and tools. Not a generic bolt-on.

  3. 03

    Upskill, if you want it

    Want the capability in-house? Your people learn to build and run the next systems themselves, including the judgment of when to trust AI and when not to.

  4. 04

    Own it

    The strategy and the systems are yours. I stay on to deepen and extend, not because you depend on me.